Smart Brands for Better Health
Strong brands for a modern healthcare market
At Atrium Healthcare, we develop intelligent, high-quality, and market-driven healthcare brands that appeal to consumers, pharmacies, and specialist retailers alike. Each of our brands represents a specific product philosophy – always with a clear focus on innovation, science, and the highest quality.
Our brands at a glance

ApoFresh – The Fresh Healthy
ApoFresh is turning the pharmacy market on its head. With innovative concepts, high-quality products, and a smart brand approach, we’re bringing a breath of fresh air to the healthcare segment. Our goal: to offer pharmacies a strong alternative to established brands – price-conscious, quality-focused, and perfectly tailored to the needs of modern consumers.
ApoFresh represents a new generation of pharmacy products that inspire trust and redefine the market.
Apotheker‘s Best – Tradition meets innovation
With Apotheker’s Best, we combine proven formulations with modern health concepts. The brand stands for high-quality products based on the expertise of pharmacists and the latest scientific findings.
Highlights:
- Proven ingredients, optimized according to the latest findings
- Quality-assured production by certified partners
- Transparent, understandable product concepts


Pets Elements – Health for our four-legged friends
Pets Elements stands for high-quality health products that sustainably support the well-being of dogs and cats. With sophisticated recipes, natural ingredients, and scientific expertise, we develop products that redefine pet health.
- Natural vitality products – inspired by nature, developed for pets
- Pet health at the highest level – scientifically sound formulations
- Quality you can trust – optimally balanced
NutriDoc – The think tank for health products
With NutriDoc, we support companies in the development and market launch of innovative health products. Our expertise includes dietary supplements, functional foods, and medical devices.
Our services:
- Product development from concept to market launch
- Scientific consulting & trend analysis
- Collaboration with certified production partners

Benefits
Why Atrium Healthcare?
01
Innovative & Scientific – High-quality products
Our products combine innovation and scientific expertise at the highest level.
02
Highest quality standards – cooperation with certified manufacturers
Through the highest quality standards, we create solutions that promote health in the long term.
03
Market-oriented & consumer-friendly – products with real added value
We develop products that truly improve people’s everyday lives – market-oriented and with tangible added value.