Pioneer in the Healthcare Market
NEO-OTC
The healthcare market is changing rapidly – and we are actively shaping that change. With NEO-OTC we rethink the classic OTC business: smarter, more agile and more focused. We combine scientific expertise with modern market access to create innovative healthcare products that meet the needs of consumers and retailers alike.
Our Vision
As part of our vision for a healthy future, NEO-OTC focuses on products that are not only innovative but also transparent and sustainable. NEO-OTC stands for the next generation of over-the-counter healthcare solutions built on clean, clear and effective ingredients. With our clean-label approach we do without unnecessary additives and fillers in order to create products that are as natural and pure as possible. We believe the path to better health should be clear and simple.
We are also conscious of our responsibility towards the environment. That is why we rely on sustainable packaging – whether through recyclable materials, minimalist design or the use of renewable raw materials. Every product in our NEO-OTC range is optimised not only for the health of the consumer but also for the health of our planet.
With NEO-OTC we drive forward the development of healthcare products that meet the highest demands for quality, sustainability and transparency – in their ingredients as much as in their packaging.
Why NEO-OTC?
The demands placed on OTC products have changed noticeably in recent years. Today consumers look beyond quality alone and expect full transparency, innovative product concepts and sustainable manufacturing processes. With NEO-OTC we set a new standard in the healthcare market.
Our USPs:
- Evidence-based formulationsNo off-the-shelf solutions, but smart combinations
- Innovative dosage formsMore than tablets & capsules – alternative dosage forms
- Strong brand buildingRecognisable products with clear positioning
Our Philosophy
- Smart product concepts – scientifically grounded, modern and market-ready
- Agile market launch – fast, efficient and flexible in responding to new trends
- Strong pharmacy partnership – more than a product: a solution for the healthcare market
- Modern, scientific product concepts
- Fast & flexible market launch
- Clear positioning for pharmacies & online retail
Atrium Healthcare – We Rethink OTC!
Benefits
Why Atrium Healthcare?
01
Innovative & Scientific – High-Quality Products
Our products combine innovation and scientific expertise at the highest level.
02
Highest Quality Standards – Working with Certified Manufacturers
Through the highest quality standards we create solutions that support health in the long term.
03
Market-Driven & Consumer-Friendly – Products with Real Value
We develop products that genuinely improve people’s everyday lives – market-driven and with tangible value.
Atrium Healthcare – Smart Brands for Better Health