Pioneer in the healthcare market
NEO-OTC
The healthcare market is changing rapidly – and we are actively shaping this transformation. With NEO-OTC, we are rethinking the traditional OTC business: smarter, more agile, and more targeted. We combine scientific expertise with modern market access to create innovative healthcare products that meet the needs of consumers and retailers.
Our Vision
As part of our vision for a healthy future, with NEO-OTC we focus on products that are not only innovative, but also transparent and sustainable. NEO-OTC represents the next generation of over-the-counter health solutions that rely on clean, clear, and effective ingredients. With our clean label approach, we eliminate unnecessary additives and fillers to create products that are as natural and pure as possible. We believe the path to better health should be clear and simple.
We are also aware of our responsibility to the environment. That’s why we focus on sustainable packaging – whether through recyclable materials, minimalist design, or the use of renewable raw materials. Every product in our NEO-OTC range is optimized not only for the health of the consumer but also for the health of our planet.
With NEO-OTC, we are driving the development of health products that meet the highest standards of quality, sustainability, and transparency in both their ingredients and their packaging.
Why NEO-OTC?
The demands placed on OTC products have changed noticeably in recent years. Consumers today no longer just care about quality; they demand comprehensive transparency, innovative product concepts, and sustainable manufacturing processes. With NEO-OTC, we are setting a new standard in the healthcare market.
Our USP’s:
Evidence-based recipes
No standard solutions, but smart combinations
Innovative Dosage forms
More than just tablets & capsules, alternative dosage forms
Strong branding
Recognizable products with clear positioning
Our philosophy
Smart product concepts – Scientifically sound, modern, and market-driven
Agile market launch – Respond quickly, efficiently, and flexibly to new trends
Strong pharmacy partnerships – More than just a product, but a solution for the healthcare market
- Modern, scientific product concepts
- Fast & flexible market launch
- Clear positioning for pharmacies and online retail
Benefits
Why Atrium Healthcare?
01
Innovative & Scientific – High-quality products
Our products combine innovation and scientific expertise at the highest level.
02
Highest quality standards – cooperation with certified manufacturers
Through the highest quality standards, we create solutions that promote health in the long term.
03
Market-oriented & consumer-friendly – products with real added value
We develop products that truly improve people’s everyday lives – market-oriented and with tangible added value.