Skills
Three pillars for success
At Atrium Healthcare, we rely on expertise, quality, and market insight to develop compelling healthcare solutions. Our three pillars of expertise form the foundation for smart, successful, and future-oriented product concepts.
Strategy & Branding
Through in-depth analyses, targeted positioning and strong branding, we develop healthcare brands that create trust, ensure recognition and grow long-term.
Product development
With a focus on innovative formulations, clear ingredient transparency and high-quality manufacturing, we efficiently bring new health solutions to market.
Quality assurance
Together with certified partners, we ensure the quality of our products – from the initial raw material testing to final delivery.
Smart Brands
Strong brands for the healthcare market
We develop unique brands that appeal to both consumers and pharmacies. Our focus is on clear branding, high-quality design, and targeted positioning. Under the Atrium Healthcare umbrella, we unite several strong brands:
- ApoFresh – The smart pharmacy brand
- Apotheker‘s Best – Tradition meets innovation
- Pets Elements – Health for our four-legged friends
- NutriDoc – The think tank for health products
Strategy & Branding –
Together we bring innovations to market
A good product alone isn't enough – it must also be successfully positioned in the market. We support companies with their market launch, from strategy to implementation.
- Positioning & differentiation in the healthcare market
- Support with pharmacy and online sales concepts
- Development of marketing and training materials
Product development –
High-quality & market-ready health products
We develop customized healthcare products that meet the highest quality standards. We rely on innovative raw materials, modern formulations, and market-oriented concepts. Our think tank is the heart of Atrium Healthcare. This is where new product ideas, customized formulations, and smart concepts that enrich the healthcare market are developed.
What we do:
- Trend and market analyses for innovative products
- Development of recipes & strong claims
- Scientifically based product concepts
Quality assurance–
through certified partnerships
We attach great importance to quality and work exclusively with certified production partners. Through these close partnerships, we guarantee that our products meet the highest standards.
Benefits
Why Atrium Healthcare?
01
Innovative & Scientific – High-quality products
Our products combine innovation and scientific expertise at the highest level.
02
Highest quality standards – cooperation with certified manufacturers
Through the highest quality standards, we create solutions that promote health in the long term.
03
Market-oriented & consumer-friendly – products with real added value
We develop products that truly improve people’s everyday lives – market-oriented and with tangible added value.